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A viral TikTok filter and the makeup artist who created it want you to rethink the way you do your makeup. But should you?

A revolutionary player in the beauty tech space, EveLab Insight's Eve V Panoramic AI Skin Analysis System uncovers the ground ...

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Polyglutamic acid (PGA) is emerging as a leading moisturising ingredient in skin care. Consumers today prioritise ...

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The winners of this year's Pure Beauty Awards 2024 were chosen from 300 products that have shaken up Britain's beauty scene and have the potential to become future icons. From start-ups to ...

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