Formula 1 announces an exciting global licensing partnership with Mattel, Inc. to bring F1-themed Hot Wheels products.

Formula 1 replica cars will be coming to American consumers at a rapid pace. Hot Wheels announced a major partnership with Formula 1 that begins immediately.

A full range of F1 Hot Wheels die-casts is coming, but you can pre-order a limited-edition model with swappable tires starting today.

Hot Wheels and Formula 1 are going all-in. It seems like an easy decision. Fans of motorsport and fans of the 1:64-scale die-cast cars have to be pretty close to a circle on the old Venn diagram. Still,

The first F1 Hot Wheels car will launch this year with a unique Hot Wheels livery before a full range of die-cast 1:64 scale models with F1 team paint jobs arrive next year.

Hot Wheels and Formula 1 announce a partnership, launching a collector’s die-cast model and expanding their collaboration in 2025. Hot Wheels and Formula 1® have announced an exciting new partnership,

Formula 1 has announced a licensing partnership with Mattel, Inc., the toy manufacturer that owns Hot Wheels. The 2025 Formula 1 cars will, therefore, be made into a Hot Wheels collection. Fans will be able to collect the 1:64 scale cars.

Formula 1 recently announced multi-year partnership deals with Mattel, Inc. and luxury brand group LVMH. The post How Formula 1 makes money: partnering with Hot Wheels and luxury brand LVMH appeared first on The Manual.