The Levi’s brand announced a new campaign with ... model Nick Kamen strip down to his boxers and toss his Levi’s 501 jeans into a washing machine ...

Giorgio Armani and Adidas in internet-breaking partnerships. Now, she's giving fans a whole new reason to snag a pair of Levi's Jeans as the brand is seemingly announcing a new collaboration with ...

She struts to the washing machine and strips down to her Levi's tighty whities as she tosses in her jeans with a pail of sparkles as onlookers gawk. "I am honored to work with Levi's to create ...

Nobody does denim like Beyoncé. The superstar hits the laundromat in a pair of skintight Levi’s 501 jeans for the brand’s “Reiimagine” campaign released on Monday (Sept. 30). Inspired by ...

This dirty secret is the key to clean jeans. Charles Bergh, the CEO of Levi Stauss, has admitted he hasn’t washed his denim in a decade, arguing that it’s the best way to care for your jeans.

Levi’s has officially teamed up with global superstar Beyoncé for its latest “REIIMAGINE” campaign, celebrating female empowerment all while reimagining some of Levi’s most iconic looks.

Beyoncé Knowles-Carter is taking her cowboycore influence one step further and collaborating with Levi’s jeans, if the denim brand’s latest tease is anything to go by. Earlier this week ...

Under Gass, Levi’s is accelerating a plan to sell its wares, which include the classic 501 jeans for about £90, through more of its own shops as well as more dresses and jumpsuits to women all ...

Soon after, Levi’s reached out to Beyoncé and her team. The two camps had already worked together on various campaigns and creative projects over the years. She had worn their jeans when she ...

But at Levi’s headquarters in San Francisco, home of the 501, there was one track in particular that was getting all the love: a duet with Post Malone called “Levii’s Jeans.” More from WWD ...

Beyoncé has partnered with Levi’s in a new campaign titled “REIIMAGINE ... recalling her “Levii’s Jeans” lyrics on Cowboy Carter, and showcases her continued influence across ...