Kyra Surgent is a commerce writer at InStyle, where she covers fashion and beauty content and specializes in all things Amazon. Her work unearths the latest designer deals, reports on the hottest ...

However, the design for the classic Levi's jeans had some way to go yet. A game-changing moment came when a tailor named Jacob Davis approached Strauss with an idea. Davis, who regularly bought ...

The 60-year-old chief executive of Levi Strauss, dressed in regulation blue jeans and denim shirt, readily admits to be being "blessed and lucky". Six years into his successful turnaround of the ...

The Levi’s brand announced a new campaign with ... model Nick Kamen strip down to his boxers and toss his Levi’s 501 jeans into a washing machine ...

Levi Strauss ... when Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco and together with tailor Jacob Davis created a product that became blue jeans.

Shares of Levi Strauss & Co. slid after hours on Wednesday after the jeans maker tempered its full-year sales forecast and said it was weighing a possible sale of its struggling Dockers business ...

Levi Strauss & Co.’s goal of generating $9 billion to $10 billion in annual revenue by 2027 will be pushed back as the denim clothing company is still seeing pressure on its customers after a ...

When it comes to jeans, none are quite as iconic as Levi’s. One of the first ever brands to turn jeans from workwear into a fashion staple, no wardrobe is complete without a pair of great jeans ...

San Francisco mayoral candidate Daniel Lurie, heir to the Levi Strauss fortune, has clarified that he doesn’t want further rent control. In an interview with KQED “Forum” host Alexis ...

Margolis, Joshua, Ashish Nanda, Margaret Cross, Imran Manji, and Bismah Rahmat. "Levi Strauss (A): A Pioneer Lost in the Wilderness." Harvard Business School Case 720-405, March 2020. (Revised July ...