Pat O’Toole, who recently left his job as Burger King’s U.S. marketing leader, today was named chief marketing officer of ...

Q4 2024 Management View CEO Howard Friedman highlighted that the salty snack category is expected to grow by 0%-1% in fiscal 2025, with Utz focusing on holding market share in core regions while ...

B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The post Why buying-group marketing beats ABM every time appeared first on MarTech ...

Love is in the air this February—but at CLIENTSFirst Consulting, we have a different kind of passion: a love for data quality ...