In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

By offering points, levels and rewards, brands increase engagement, loyalty and sales while collecting valuable user data ...

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

We are thrilled to announce that Lead Marketing Strategies has been named Best Marketing Firm on Long Island in the 2024 ...

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a ...

Praval Singh highlights Zoho’s shift from traditional advertising to a customer-driven marketing approach, prioritising ...

In 2025, businesses are continually refining their approaches to sales, marketing, and operations to keep up with the ...

Rishi joins Hachette Book Group from the Random House Group as executive director of consumer engagement and marketing ...

Here’s what makes a great marketing stunt—and how to turn a moment into momentum. Duolingo has perfected the art of ...