In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

By offering points, levels and rewards, brands increase engagement, loyalty and sales while collecting valuable user data ...

We are thrilled to announce that Lead Marketing Strategies has been named Best Marketing Firm on Long Island in the 2024 ...

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a ...

In today’s highly competitive business environment, achieving a high Return on Investment (ROI) is crucial for business ...

Here’s what makes a great marketing stunt—and how to turn a moment into momentum. Duolingo has perfected the art of ...

The Nepalese Marketing Association (NMA), in collaboration with the US Embassy Nepal, is hosting ‘AInspire AI in Marketing ...