We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

Even as Microsoft advertises that numerous devices are really Xbox, Microsoft Gaming's CEO insists more consoles are coming.

The Xbox Series X and S are impressive consoles, but they aren't free of problems. Here, we cover the most common Xbox Series ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Just a few years ago Xbox dropped its Wireless headset that was one of the best value for money wireless headsets on the market, and in the last few weeks its released an updated version, which is ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...