Your personal brand isn’t what you think about yourself; it’s what others believe about you. But that’s not to say your thoughts aren’t puppeteering behind the scenes. I've found that a person's ...

Being skilled at your craft is no longer enough. Annabelle King is a brand strategist with more than two decades of ...

Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

Discover how "other promotion" can elevate your business by letting others amplify your influence, inspired by insights from ...

To navigate this landscape effectively, FMCG companies must revolutionize their brand strategies by leveraging cutting-edge technology ... In short, data analytics helps make shopping more personal ...

Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through ...

In this episode of Founder’s Story, Calvin Hamilton, CEO of Engine FM, shares his journey from a young gamer to a personal branding expert working with industry giants like Gary Vaynerchuk ...

Discover how purpose-driven marketing enhances client relationships and business growth by aligning mission with B2B ...

Owner of brands like Hobbs, TFG London has acquired White Stuff to broaden its fashion and lifestyle portfolio offering.

The UK-wide pilot is part of a new randomised control trial designed to evaluate the value of providing HR consultancy support to small and medium-sized enterprises.

In a statement to Fox News Digital, Cooper Hefner said he's looking to “restore" the legacy of the Playboy brand with a $100 million all-cash offer.

Cava’s brand awareness has been boosted by the IPO, social media and its growing CPG business, Chief Experience Officer Andy Rebhun tells Bloomberg Intelligence. In this episode of the Choppin’ It Up ...