Your personal brand isn’t what you think about yourself; it’s what others believe about you. But that’s not to say your thoughts aren’t puppeteering behind the scenes. I've found that a person's ...

Piggybacking off other established brands in your space is a brilliant personal branding strategy. Guest posting on popular industry blogs allows you to reach a wider audience and boost your ...

Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

A brand strategy is a long-term plan that establishes what your brand stands for ... Personality – Infuse human-like traits so customers relate to your brand on a personal level. These attributes ...

Event summary produced by The Globe and Mail Events team. The Globe’s editorial department was not involved.

As part of our Finance & Utilities Focus, we ask, in the age of ‘nowhereness,’ where the concept of community can mean little, what brand messages building societies are relying on to win over savers ...

Virgil van Dijk’s Leadership Evolution Under Arne Slot at Liverpool The Liverpool faithful have long known Virgil van Dijk as ...

The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.” ...

Assessing market positioning is crucial for implementing effective rebranding strategies that resonate with your audience. Internal alignment i ...

To navigate this landscape effectively, FMCG companies must revolutionize their brand strategies by leveraging cutting-edge technology ... In short, data analytics helps make shopping more personal ...

All eyes are on Starbucks’ new CEO Brian Niccol ahead of Wednesday’s earnings, as investors await for more details on how he ...