So, you studied jewelry design and now you’re looking to start a business in this field. Or maybe you’re just passionate ...

Your personal brand isn’t what you think about yourself; it’s what others believe about you. But that’s not to say your thoughts aren’t puppeteering behind the scenes. I've found that a person's ...

Influencer marketing is revolutionizing the e-commerce landscape, but what's the secret sauce behind the most successful ...

Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

With Britvic (soon to be Carlsberg?) behind Plenish and AG Barr backing Moma, Rude Health has become the latest UK alt-milk brand to sell up. This week, Oddlygood, the plant-based dairy company ...

From tailored recommendations to skin analysis, personalisation can help set beauty brands apart in a crowded market.

Assessing market positioning is crucial for implementing effective rebranding strategies that resonate with your audience. Internal alignment i ...

NeuThrone, an AI-driven luxury streetwear brand, launches VISIONARIES sunglasses featuring "deepfake camouflage" to prevent ...

When your content strategy incorporates the story of your brand at every stage of a customer’s buying journey — and by blending in-person events with content across different online channels — you ...

We believe Jyothy Labs has come a long way by innovating products across categories, investing in advertisements & ...

Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.

In a statement to Fox News Digital, Cooper Hefner said he's looking to “restore" the legacy of the Playboy brand with a $100 ...