Your personal brand isn’t what you think about yourself; it’s what others believe about you. But that’s not to say your thoughts aren’t puppeteering behind the scenes. I've found that a person's ...

Piggybacking off other established brands in your space is a brilliant personal branding strategy. Guest posting on popular industry blogs allows you to reach a wider audience and boost your ...

Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

In today’s rapidly evolving business environment, a strong personal brand is no longer optional—it is essential. As ...

If you think that personal branding just benefits you, then you’re mistaken. It’s a strategy with far-reaching benefits. But to see why, let’s answer the question, what is personal branding ...

Discover the power of brand strategy in this post. Learn what a brand strategist does, their impact on business growth, and how to think strategically. Have you ever wondered how some brands just get ...

Being skilled at your craft is no longer enough. Annabelle King is a brand strategist with more than two decades of ...

Writing a book is a significant undertaking, but the brand-building benefits are immense. By sharing your knowledge and ...