Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

American Eagle Outfitters, Inc. AEO is currently trading at a notably low price-to-earnings (P/E) multiple, which is below the Zacks Retail - Apparel and Shoes industry and broader Retail-Wholesale ...

Your personal brand isn’t what you think about yourself; it’s what others believe about you. But that’s not to say your thoughts aren’t puppeteering behind the scenes. I've found that a person's ...

Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

With Britvic (soon to be Carlsberg?) behind Plenish and AG Barr backing Moma, Rude Health has become the latest UK alt-milk brand to sell up. This week, Oddlygood, the plant-based dairy company ...

From tailored recommendations to skin analysis, personalisation can help set beauty brands apart in a crowded market.

Assessing market positioning is crucial for implementing effective rebranding strategies that resonate with your audience. Internal alignment i ...

NeuThrone, an AI-driven luxury streetwear brand, launches VISIONARIES sunglasses featuring "deepfake camouflage" to prevent ...

Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through ...

Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.

Both credit card rewards programs and loyalty programs aim to incentivize consumer behaviour, they do so through different ...