Classic, elegant and quintessentially British, Burberry’s latest reinvention made many take notice thanks to a powerful social media strategy. In 2018, after years of slumping sales, the iconic ...
MANILA — Can having a massive following on social media lead to victory in the elections? Veteran campaign strategist and Agents International Inc. President Alan German said a huge online ...
How did the leave campaign strategy overcome the clear gap held ... through a slick targeted marketing campaign powered by social media and big data. In my previous Process Street article looking ...