The leaders of two of America’s top musical instrument retailers, Guitar Center and Sweetwater, say guiding customers through ...

Music gear retailer Guitar Center has appointed Mike Schultheis executive vice president and chief stores officer. Schultheis will oversee and manage all aspects of the company’s retail stores.

Guitar Center says that as senior VP of stores at PetSmart, Schultheis led the store teams to increased revenues of over 40%. Earlier this year, Guitar Center named Kristin Shane as chief ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Guitar Center's epic pre-Black Friday offering sees discounts of up to $200 off exclusive ...