We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.

Xbox One, Xbox Series S, and Xbox Series X consoles have been updated with a controversial feature by Microsoft.

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...