The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed ...

Although not specifically slated for production, the BMW Vision Driving Experience is a rolling test rig for the powerful ...

The way the rear bootlid and brake lights sweep upwards into a ducktail spoiler. We’ve seen the concept version of the ...

BMW's Vision Experience delivers an unexpected thrill ride where software transforms every drive into pure joy. Its "Heart of Joy" tech isn't just about another electric vehicle. Your car simply gets ...

Electric vehicle plans at BMW and Mercedes-Benz have changed more than once over the past two years due to waning consumer ...

BMW promised some impressive figures with its Gen6 eDrive platform that would underpin the upcoming Neue Klasse EV models, ...

At the Tech Days in Landshut, the BMW Group provided initial insights into the development and production of the 6th ...

The BMW Vision Driving Experience is a test bed for many of the systems we will see in its upcoming Neue Klasse of ...