Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...

Starbucks ($SBUX) has appointed a new global brand chief as incoming CEO Brian Niccol shakes up the retail coffee chain.

Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based ...