出品｜虎嗅商业消费组作者｜苗正卿题图｜视觉中国在布莱恩·尼科尔（Brian Niccol）于9月正式成为星巴克CEO后，外界一直好奇这位曾在塔可钟、Chipotle Mexican Grill创下业绩增长神话的消费圈明星经理人，会如何扭转星巴克当下的 ...

Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

布莱恩·尼科尔的改革在星巴克内部得到了积极响应。他要求中层管理者通过改善门店体验、调整产品来提升用户复购率，而非依赖低价促销。这一战略调整与星巴克中国的运营策略不谋而合，星巴克中国一直试图守住基本盘用户，并提高核心用户的复购率。

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Shares of Starbucks surged after Brian Niccol was announced as the new CEO earlier this year. Read more to see our ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...