Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

【ITBEAR】北京纯锂新能源科技公司在河南省兰考县取得了重大突破，其研发的全固态电池成功实现量产。这一成就标志着公司在新能源领域迈出了坚实的一步。

【ITBEAR】星巴克新任CEO布莱恩·尼科尔一上台便对前任的低价策略进行了大刀阔斧的改革。在北美市场，星巴克取消了“买一送一”和“降价50%”等促销活动，这一举措标志着星巴克正式告别低价时代。 前任CEO Laxman ...

【ITBEAR】星巴克新任CEO布莱恩·尼科尔上任后，迅速对前任的低价策略进行了大刀阔斧的改革。他取消了北美市场的“买一送一”和“降价50%”等促销活动，决心扭转星巴克当前的困境。

有星巴克中国相关人士告诉虎嗅，在2022~2023年行业内的价格战愈演愈烈，星巴克中国并没有选择通过降价去应对这个竞争。“星巴克在中国，试图守住基本盘用户，并提高核心用户的复购率。” ...

【ITBEAR】星巴克新任CEO布莱恩·尼科尔上台后，迅速对前任的低价策略进行了大刀阔斧的改革。在北美市场，星巴克取消了“买一送一”和“降价50%”等促销活动，旨在改善门店体验，提升用户复购率。 前任CEO Laxman ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Tipping point’ author takes a look at social engineering   His first book put the idea of the tipping point into popular usage, sort of proving his thesis that ideas, products, messages and behaviours ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

Starbucks plans to release its fourth quarter and full fiscal year 2024 financial results after market close on Wednesday 30 ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and ...