From memory lane to the memories I’m making today…,” the Duchess of Sussex captioned a photo of her vision board.

Meghan originally named her brand American Riviera but it was not allowed as it is a geographical location where she lives.

Meghan Markle's As Ever logo includes a tribute to Prince Harry. Inside the symbolism and what the Duchess of Sussex has said ...

Meghan Markle's rebrand was ruthlessly mocked on a podcast: "It was very white supremacist—was that why she changed it?" ...

After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of ...

Meghan Markle included a sentimental nod to her husband Prince Harry in the logo for her lifestyle brand As Ever, formerly ...

The Duchess of Sussex, 43, unveiled the new name of her soon-to-be-launched brand, revealing that she dropped the initial ...

Kevin Mazur/Getty Images Meghan Markle is fully embracing her new era. The Duchess of Sussex, 43, shared an inspiring new ...

Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her ...

The Duchess of Sussex announced that she was rebranding her American Riviera Orchard brand as “As Ever” on Feb. 18.

Meghan Markle has changed the name of her lifestyle brand from American Riviera Orchard to As Ever — but the swap was years ...

MEGHAN Markle is banned from selling clothes under her new As Ever lifestyle brand, court documents reveal. A cut-price ...