Levi Strauss CEO Michelle Gass taps women shoppers for her strategy.

Women's apparel is driving growth at what was once a denim-for-dudes brand ...

Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...

In the 16-second film, Beyoncé takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool, all while ...

Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...

Beyoncé has released a second campaign for Levi's, this time recreating an iconic ad from 1991 as she sizzles in denim on ...

If you ever wondered if Beyoncé is any good at pool, then look no further. Today, Levi's released its second ad starring the ...

Beyonce walks into the dive bar rocking a bedazzled denim jacket, matching Levi's jeans, and statement earrings. Her short platinum blonde hair is styled into voluminous curls, with her glam looking ...

As luxury brands invest in denim, the iconic maker of working-class jeans, Levi’s, is reclaiming its territory. Plus, the ...

Also: Apple announces $500 billion investment, but UBS has doubts, a conversation with Levi Strauss CEO Michelle Gass.

Add articles to your saved list and come back to them any time. It’s taken nearly 172 years, but the black-tie dress code is about to be cracked by the iconic maker of working-class jeans, Levi ...