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CHANEL推出美妆电子防伪标识,加速行业线上渠道规范化
随着电商的普及让假冒伪劣产品有了新的灰色渠道,美妆产品更是售假重灾区。如今,奢侈品品牌正在进一步规范授权渠道。日前,法国奢侈品牌香奈儿(Chanel)为其美妆和香水产品的在线授权经销商推出了全新的电子防伪标识e-logo,旨在清楚地帮助消费者们识别其授权在线零售商,从而确保购买到符合质量标准的正品,同时,加强打 ...
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