MLS partners like Adidas and Allstate are leveraging the league’s expanded youth and development properties to connect with ...

Starting next week Kluin becomes global chief creative officer of Iris Worldwide, a 25-year-old network with 10 offices and 1,000 employees and a client roster that includes Samsung, Adidas, Bentley, ...

Stanley’s Chief Brand Officer Graham Nearn spoke with Ad Age about the brand’s growing focus on new marketing mediums and ...

Starbucks shares the sounds of its coffee experience, from the harvesting of the beans to the making and serving of a ...

Today’s roundup of creative campaigns includes truly zany ones from Bibigo and Colgate. We also have Squarespace’s new global spots, as well as a Halloween initiative from Smarties to make ...

By leveraging predictive AI for modeling and measurement, marketers can confidently make more precise, strategic budget ...

As Lenovo announced the drop of its new premium, innovative AI PC products, it’s launched a major marketing campaign to mark its position as an AI leader. Led by Emily Ketchen, Chief Marketing Officer ...

The ideal approach is designers trained in conceptual thinking and art directors skilled in design execution—bringing the ...

Although brands believe this inaction to be a safer move, it's only causing more harm. Research from GLAAD in 2019 on LGBTQ ...

Bose Chief Marketing Officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open earbuds.

Execs from Amagi and Starcom joined Ad Age’s Business of Brands conference to discuss how branded FAST channels are rewriting ...