ATL Media's Medhat Houalla writes on shifts in the media landscape and provides strategies to tackle the rising trend of ...

Action Global's scope of work will cover the full spectrum of corporate communications responsibilities for The First Group ...

Samer El Hachem, currently serving as Chief Operating Officer for the region, will step into the role of Deputy President for ...

LPS Brands’ Gareth Mankoo talks about finding the balance between data and creativity: Data informs; it doesn’t think for you ...

Data clean rooms, the beacons of light, offer a secure, privacy-friendly way to navigate the treacherous waters of ...

PHD MENA’s Ban Samara says AI should complement – not replace – the spiritual and communal essence of Ramadan.

BackLite Media has unveiled The Oryx, a digital out-of-home advertising platform situated on Sheikh Zayed Road, Dubai.

YOYI Tech will provide TheGenX Media with access to media inventory, DSP operations, and comprehensive support services.

The latest campaign launched by Ajmal Perfumes in collaboration with LPS Brands showcases the luxury perfume brand's newest collection.

Riyadh-headquartered marketing agency Nithar has partnered with the Saudi Motorsport Company (SMC) to deliver digital ...

Chief creative officers, client-side marketers and adtech leaders discuss the role of human ingenuity and creativity in the ...

Sam Zemouri has served for more than six years at Auditoire Luxe and has more than a decade of experience in luxury comms and ...