The more sophisticated motorcycles have become, the more complicated their handlebar switches have become as well. If using a bike’s switches becomes second nature and only adds to the experience, ...

What are the characteristics of an engine that responds in tune with human sensitivities? As engine mechanicals have advanced, Yamaha has made strides with electronic control technologies to raise the ...

A father and daughter work together to directly seed their family’s rice paddies with a drone as they seek to usher in a new future for rice cultivation The father once declared that the family’s days ...

In the pursuit of Jin-Ki Kanno, the seductive exhilaration felt when you become one with your machine, Yamaha believes handling to be one of its intangible assets that manifests this ideal clearest.

A young captain’s desire to keep Tohoku’s fishery tradition alive in the beautiful waters of northeastern Japan aboard a Yamaha commercial fishing boat for scallop harvesting It has been ten years ...

To ease the stresses riders feel on the road day to day and equally amplify the fun to be had, Yamaha called on its proprietary electronic control technologies to develop an exclusive electronics ...

Yamaha believes a bike’s sound to be one of the joys of riding and accordingly dedicates significant time and effort to fine-tuning a model’s soundtrack. With the flagship TMAX maxi-scooter, the sound ...

It goes without saying that when small things are enlarged, they reveal hidden aspects or traits not easily discernable. But there are also certain qualities that only show themselves when performing ...

Specifications and appearance are subject to change without prior notice. IoT/M2M Integration system - System allows linking our SMT machines to equipment made by other companies and give all-around ...

Contributing to the effort to breathe new life into the Otaru canal, a project is underway to bring a new kind of mobility to its waters—one that is slow and silent. The town of Otaru once served as a ...