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adexchanger
11 小时
Why The Paramount And Nielsen Spat Matters In TV Measurement Land
Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.
adexchanger
14 小时
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
The Trade Desk has always positioned itself as an underdog and challenger, and the ad tech community has appreciated its ...
adexchanger
1 天
It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers
On Thursday, the TV identity resolution company Blockgraph announced a new self-serve product, aptly called Blockgraph ...
In Depth
adexchanger
2 天
In Depth
Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization
On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP ...
adexchanger
1 天
Stephani Estes
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
1 天
ProNews Collective
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
2 天
Stick A Pin In it; When Reddit’s Data Is Google Data, Too
Pinterest is picking up supporters on Wall Street. Plus, what’s up with Google and Reddit's search advertising, AI and data ...
adexchanger
1 天
Blockgraph OnDemand
Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company ...
adexchanger
4 天
Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again)
Nike is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.
adexchanger
3 天
Buyers Can Now Target High-Attention Inventory In The Trade Desk
By applying Adelaide's Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s ...
adexchanger
2 天
Video And Generative AI Is Meta’s Favorite Combo
Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown ...
adexchanger
1 天
News Publishers Are Banding Together To Beat Brand Safety Blocking
Prohaska Consulting debuted the ProNews Collective, a PMP of premium news publishers whose ad inventory will be exclusively available via Index Exchange.
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