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B2B Marketing Magazine
1 天
Self-taught AI, not as complex as you think: The anatomy of ChatGPT
If you're looking to enhance your AI knowledge, check out Jake Bird's blog which outlines the power of AI, its capabilities ...
B2B Marketing Magazine
2 天
The impact of global, political, and economic forces on B2B marketing.
Discover how marketers can adapt to global political and economic disruptions. This panel will explore key challenges, ...
B2B Marketing Magazine
2 天
Demonstrating the value of marketing in tough times.
Join our webinar to learn how to prove marketing's impact on revenue during economic uncertainty. Our panelists will discuss ...
B2B Marketing Magazine
3 天
Should ABM be your number one route to market? It’s not that simple
In this roundtable, senior B2B marketers made the case that ABM is now critical, and that its core principles should now ...
B2B Marketing Magazine
3 天
Helping to navigate sustainable marketing and its impact on people, process, and technology
B2B marketing and sustainability might not seem like two sectors that would intertwine, but Dr Leeya Hendricks explains why ...
B2B Marketing Magazine
13 天
Beyond the pushbacks and eye-rolls: Why branding faces resistance in B2B and how ...
Sue Mizera breaks down how pushback, confirmation bias and much more can tie into branding from a B2B perspective.
B2B Marketing Magazine
19 天
Diversity and Inclusion
Our webinar looks at implementing a practical approach to these areas for your marketing teams.
B2B Marketing Magazine
19 天
Inside an award-winning diversity campaign that aimed to champion change
Gravity Global teamed up with EDGE to deliver a go-to-market strategy to build EDGE’s brand fame to drive global awareness ...
B2B Marketing Magazine
19 天
How Nelson Schmidt won Gold for ‘Best multichannel campaign’ for its work in Wisconsin
In this case study, we learn how Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin.
B2B Marketing Magazine
20 天
Martech Vendor Spotlight Report for Lead Generation
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable ...
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