The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

Since Más+ by Messi launched in Miami in June, over 3.5M units have been consumed. While the brand is naturally attracting soccer fans – it's just announced a partnership with Messi’s team Inter Miami ...

From fun flavors to new formats, we take a look at some of the latest innovations in sports drinks and functional hydration ...