作为电通创意品牌负责人，Chris全面负责电通创意的组织管理，确定卓越创意理念格调的同时带领创意与策略及制作团队一起打造优秀的创意作品。作为电通中国首席创意官，Chris致力于推动电通的变革式创意（Transformative Creativity），传承电通百年文化资产，并 ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

Currys previous marketing campaign setup had not been upgraded for a while, meaning that there were often operational inefficiencies. Through the technical challenges of their current system, Currys ...

In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to ...

Previously Paid Search activity focused primarily on online performance, meaning the influence of Paid Search on offline activity was not visible within our campaign outputs. Merkle and B&Q wanted to ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets. Using Pacvue’s keyword research, rule-based optimisation, day parting which allows you to adjust the bids based ...

In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to ...

We take a look at the growing impact of retail titans and how perfect customer personalization will become a reality in our "Retail in the age of Bigger Bolder Brands" Shopper DNA webinar.

In this "Retail in the age of Universal Activism" Shopper DNA webinar, we talk about how consumer identity is becoming entwined with beliefs around issues such as privacy, ethics, diversity, ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

Developments in Generative AI are giving us a new set of tools to leverage in building great customer facing experiences, smarter. But how can you cut through the hype? Learn more in our webinar.