In a business world swamped by rising levels of disruption, data overload and time pressure, quickly picking up the right signal from the noise is increasingly important and increasingly difficult.

Today’s world is changing fast, and you need to be agile to keep up. You need to respond to market fluctuations more quickly and predict changes before they happen. Our Decode the Future event ...

Key future indicators on personal finances, economy and purchase intentions all sharply lower. September’s results put a halt to the steady improvements in consumer confidence that GfK had been ...

The world economy is slowly recovering – however, today’s tech and durables market is still impacted by inflation and high levels of inventory. More than ever companies need to focus on optimizing ...

GfK’s Map of the Month for September shows the private label share of FMCG total turnover in 2024 in 30 European countries. Buying private labels is more widespread in countries with higher purchasing ...

After a significant setback in the previous month, consumer sentiment in Germany recovered slightly in September 2024. Both income expectations and the willingness to buy are improving - accordingly, ...

In our free on-demand webinar, you will get insights from Jan-Theo Schulte from Atos Medical regarding their international territory planning with our geomarketing software RegioGraph. Use case Atos ...

Target your most valuable segments to improve brand strength, optimize your marketing, and drive ROI ...

Diese Fragen beantworten wir für Sie und mit Ihnen durch unsere Beratung zur Gebietsplanung. Dies hilft Ihnen, Ihre Vertriebsstrukturen auf optimale Marktbearbeitung, -ausschöpfung und Effizienz ...

Die Daten des GfK Distribution Panel liefern uns wertvolle, detaillierte Einblicke in zahlreiche High-Tech-Produktionsgruppen und Kundentypen sowie den Vertriebskanälen am Point of Sales. Dank des ...

El último GfK Euro Clima de Consumo, que recoge los datos de julio y agosto, refleja una bajada destacada de las previsiones de ingresos de los hogares en España de seis puntos y hace regresar al ...