Content can serve many goals but customer engagement is always at least an intermediate goal in developing a content plan (a.k.a. “strategy”). Content for customer engagement is about being relevant – ...

Who is responsible for the customer experience? Forrester looked at the question and the practices of a centralized customer experience strategy in large firms. Most ...

A recent study by KnowledgeBase, covering a panel of over 600 members, pointed to some key if surprising statistics on how the public is finding streaming content. Verbal word-of-mouth ranked #1 for ...

According to Cisco more than 99 percent of things in the physical world are not connected to the Internet yet – read the full article ...

You don't see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major events across the Atlantic (I’m Belgian for ...

Software AG, since 2017 the new owner of Cumulocity, announced a new version of the leading IoT platform which has been integrated in the Software AG portfolio and (re)launched as Cumulocity IoT - ...

The number of smart port projects with a blockchain technology component keeps increasing. In several ports and port cities, such as Hamburg to name... France is about to pass legislation requiring ...

Providing good customer self-service possibilities is a must. We have all the possibilities to enable it, customers want it and with smart technologies we dispose of the potential to make it more ...

MachNation's 2018 IoT Application Enablement Platform (AEP) ScoreCard compares 21 major IoT platforms, offering advice for buyers. The company also forecasts strong revenue growth for IoT platforms in ...