AI is currently making it easier for media companies to complete routine tasks, but its next phase will likely transform the ...

The most powerful tool in media: global peer connections at the leading companies ...

During this week’s Webinar, INMA members heard from Lauren Osen, who heads creator partnerships at Apple, as she shared an ...

Meta Ray-Ban smartglasses offer fun audio use cases, but do the AI possibilities make sense for news companies?

Now, five months after Google introduced AI Overviews in search in the United States, a report by analytics provider Parse.ly ...

By leveraging data to segment audiences, balance subscription growth with ad revenue, implement dynamic paywalls, and ...

Gen Z readers are into print? Who knew? Researchers and a scattering of news media companies around the world knew, as INMA’s latest strategic report, How Gen Z Could Change the Print Game, shows.

This week, the INMA Newsroom Transformation Initiative will present a Webinar focusing on the importance of an audio strategy ...

For the sake of this discussion, let’s assume the former is true: New organisations will get less but more qualified traffic.

During the recent INMA Newsroom Transformation Master Class, media leaders from Newsweek, Newsday, and NTM showed how data ...

Reading The Economist’s 2024 annual report offers a prescription on how the media business has changed, and, to some extent, ...

During the recent INMA Newsroom Transformation Master Class, media leaders from Ringier Media, The Local, Legit, and ...