A new survey conducted by the Insights Unit at the British Chambers of Commerce ( BCC) has found that around half of small ...

Value-based pricing means setting a price customers are willing to pay based on the perceived value to them of your product or service - not on the cost of providing it. Pricing strategist Mark ...

Price comparison websites do a great job helping consumers find good deals, but they can they also be a useful tool for businesses. Rachel Miller finds out how to use price comparison websites to ...

Before you consider raising or lowering prices, review the costs involved in producing your goods or services. Look at everything from manufacturing and marketing to insurance and salaries. Assess ...

Whether you’re a small business aiming to increase your customer base or a larger enterprise looking to penetrate new markets, B2B telemarketing can be a powerful tool to generate leads and keep your ...