Chipotle gets into NASCAR through endorsement deal with driver Ryan Blaney and a track agreement at Atlanta Motor Speedway.

FC Cincinnati coach Pat Noonan and Dynamo GM Pat Onstad both said that aligning with international leagues would make it ...

Continental Tire will serve as the presenting sponsor for MLS’ new Sunday Night Soccer programming on Apple TV.

The MLS has been eager to have its story told, which has resulted in an eight-part docuseries, 'Onside: Major League Soccer,' ...

In 2021, ESPN and MLB agreed to a seven-year deal worth $550 million annually that started with the 2022 season and had a mutual opt-out deadline of March 1, 2025. The deal was for 30 regular-season ...

Canadian Prime Minister Justin Trudeau, who attended the first 4 Nations Face-Off game between the United States and Canada ...

The Seattle Mariners are trying to find ways to offer fans a direct-to-consumer streaming option not tied to TV subscriptions ...

The Earthquakes and Revolution get new kit sponsors this year in MLS, down from seven changes that were seen heading into the 2024 season. Gillette replaces UnitedHealthcare, which became the ...

The story of Mac McClung posterizing a Kia K5 in the NBA All-Star dunk contest is a case study in 21st century marketing, all ...

The PGA Tour projected optimism on Thursday following a half day of meetings at the White House with President Trump and PIF ...

The Boston Bruins are unhappy with the way Team USA handled the injury to D Charlie McAvoy and believe McAvoy didn’t get the proper care for a shoulder injury suffered during the 4 Nations tournament.

The success of the 4 Nations event featuring the U.S., Canada, Finland and Sweden reflects the strong relationship between ...