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Mushegh Hakobjanyan is the founder and CEO of Andava Digital, with 10+ years of experience in digital marketing and a focus on SEO and organic channels that drive traffic. Graduate with a degree in ...

Discover strategies and tips in Meta's ultimate guide to succeeding in the 2024 holiday marketing season. Read our insightful ...

Human behaviour is so widely complex that even people who study it are in awe, discovery after discovery.

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Attracting the attention of would-be customers can feel like a tall order in the competitive world of digital marketing.

Discover 5 powerful video marketing tips to elevate your brand and engage your audience effectively. Read our informative ...

Consumers can’t get enough of their favourite influencers. For this reason, influencers now wield the power to promote products and services from a brand to help fulfill its marketing objectives.

E-commerce stores are enormous repositories of data. Every product click and every scroll contributes to providing insights into customer behaviour. For e-commerce store owners, this data can rewrite ...