Despite its modest presence in Brazil, inserted in only 18% of households, the surface cleaners category proves to be a market with surprising potential. The main obstacle? Many Brazilians are still ...

India faces the highest breast cancer rates globally, with many cases being detected at advanced stages due to limited awareness and access to screenings. Societal taboos further hinder conversations ...

India's journey from Charkha to Chip epitomizes its transition from traditional craftsmanship to cutting-edge technology. Amidst overwhelming reliance on semiconductor imports, especially from China, ...

Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join WARC's Lena Roland to discuss the JWT's Planning Guide's continuing ...

As marketers, we are constantly seeking to quantify the impact of our advertising efforts. Measuring attention has become a novel and exciting capability, but it inevitably leads to the follow-up ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Young & Rubicam's Brand Asset Valuator (BAV) is one of the comprehensive research programmes undertaken globally on branding. The BAV represents a unique brand equity research tool that is applied ...

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

The Ambani wedding cemented Asia's dominance of luxury on the world stage. But a new generation of consumers and brands in Asia has been challenging the status quo of luxury for a while now. Armed ...

When India's Prime Minister Narendra Modi brought home the gavel for hosting the G20 Presidency, It presented an unprecedented opportunity for the country to lead a collective effort in addressing ...

The tradition of pickle making in Indian households indeed has a rich history and cultural significance. However, over time, it has lost its prominence. The prominence of pickle making in Indian ...

India has the third-largest startup ecosystem in the world, experiencing a significant transformation in the last decade. From a few hundred to over 100,000 startups, the nation has witnessed ...