Demonstrates to advertisers in LATAM that short-form video really does work and how best to utilise the medium.

Companies are bolstering supply chains in the face of disruptions like unpredictable weather and geopolitical instability. Several countries are ramping up regulations around the advertising of less ...

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...

In early 2020 Lynx had a challenge. Views on dating and masculinity have undergone a radical shift since the brand's heyday in the early 2010s and Lynx hadn't quite found the sweet spot that resonated ...

WARC Media forecasts that global podcast ad spend will exceed $5bn in 2025, reaching $5.5bn in 2026; however, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025, and only 6.5% in ...

As outlined in WARC Media’s latest Platform Insights report, Spotify claims to have seen a 44% year-on-year increase in video streams over the last 18 months, with a growing number of users watching ...

Although the literature on upselling has investigated different aspects of inducing upselling, there are limited discussions of the effect of past transactions on customers' acceptance of upsells.

Executive Summary Picture it. A phrase used to imagine something. But when it comes to winning the lottery, picturing it is easier said than done. Why? An overwhelming number of people don't think New ...

COVID-19 is the health crisis of our time. As one of America's leading pharmacies, Walgreens played a critical role in vaccinating the nation despite countless challenges, including scale, hesitancy, ...

Not all work boots are created equal. Neither are all work sites. So KEEN Utility makes footwear for everything from heavy-duty construction sites to the weekend DIY-er. But how do you make sure ...

What first looked like a decline in recruitment, was actually a trust issue between young Americans and the Army. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to ...