This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

adidas, the sportswear retailer, carried out a campaign to make water inclusive of all women in the Middle East and Africa. Globally, 33% of women don’t feel comfortable swimming in public. In the ...

Everyone talks about how hard it is to cut through the clutter, not every product has to deal with the kind of clutter that we do. In Boots, the UK’s biggest beauty retailer, there are 374 –... We’re ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

Most of the countries in Southeast Asia perceive Christmas through a unique lens of society, family and shared experiences, rather than strict religious significance. To connect with consumers, Monks’ ...

The weather may not have played ball, but out-of-home (OOH) has enjoyed a sizzling summer nevertheless thanks to the Olympics, Euros, Wimbledon, British Grand Prix, Glastonbury and more. This makes it ...

Just five years ago, the idea that businesses owe more to society than fatter shareholder wallets was uncontroversial. Consumers, investors, and executives seemed to agree that corporations should ...

Effective marketing hinges on compelling stories and luxury marketing even more so. These stories are rarely about the luxury items themselves, though they may pay lip service to premium materials or ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Looks at how Mars Petcare, a unit of Mars Inc., is leveraging three principles to help inform its marketing strategy. Mars Petcare bases its marketing on the principles of long-term thinking, valuing ...