Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

Our quarterly report series covering marketing’s most pressing issues.

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

The Future of Strategy report analyses the results of a global WARC survey of senior strategists.

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

Stay informed quickly and easily with a daily email of the latest developments in advertising and marketing from around the world ...

Dove, a personal care brand, challenged the hyper-critical beauty culture impacting teenage girls in India with its Stop the Beauty Test campaign which provoked conversation and triggered action for ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. For more than 40 years, WARC has worked with partners across the media ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...