领先的广告技术公司Viant Technology Inc. (DSP)公布了2024年第三季度强劲业绩,收入增长34%,调整后EBITDA创纪录达到1470万美元。该公司最近收购了内容识别平台IRIS.TV,这将增强其联网电视(CTV)定向投放能力。 IRIS_ID的整合将改善广告定向投放和效果衡量,这在Carl's Jr.的广告活动中已经显示出显著成效,广告回忆度提升300%,销售额增长152 ...

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, joins the podcast this week to talk through this year’s election results.

Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search ...