It's Adobe Max 2024, which means that Adobe is announcing all the projects it has been working on over the last year to ...

Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some ...

Adobe considers the audience for its consumer-targeted video editing software to be what it calls "memory keepers"—people who ...

AI seems to be in everything these days, and Adobe's products are no different. Among the AI capabilities the company showed ...

But it's more than behind-the-scenes technical upgrades -- Adobe is trying to use generative AI to eliminate creators' ...

Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can be used to extend a video clip or generate video from still images or ...

Adobe has announced Firefly Video, an AI model that can generate video footage that the company says is designed "to be commercially safe" and to "not infringe on others' IP." Some of the generative ...

Adobe's Premiere Elements video editor gets much closer to its pro-level sibling in design and performance, though it loses some ease of use in the process. Adobe considers the audience for its ...

Adobe Premiere Elements 2025 covers a lot of ground. It aims to blend user-friendly video editing with advanced AI scene and subject recognition, with ideas, inspiration and effects coming at you from ...