A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

As part of its routine monitoring program, BBB National Programs' National Advertising Division inquired about certain claims ...

By focusing on reducing these costs, companies can improve their profits without needing to sell more products. This article will explore various strategies, especially how marketing can play a key ...

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

The concept of surrogate advertising of banned or prohibited intoxicating products in India is not new and weighs amid the conflicting concepts of economic well ...

The social media giant is spending billions on artificial intelligence and products for virtual and augmented reality.

Vibe Studio: SMBs can now create CTV-ready, high-quality ads in less than 10 seconds (and at no extra cost) with Vibe Studio.

The Central Consumer Protection Authority (CCPA) on October 15 introduced guidelines that restricted the use of such terms in ...