Could AI represent an opportunity both to sell work and to replace traditional standalone software products and tools? Let's ...

Two University of Pittsburgh at Bradford’s branding projects captured awards in the international MarCom Awards program, ...

In addition to the clean beauty trend, there is a growing preference for 'free-from' claims, especially among those with ...

Influencer marketing is evolving beyond brand awareness and embracing affiliate models to drive tangible sales. This shift is crucial for sectors like banking and financial services, where measurable ...

By working together with another brand to promote your products, you can extend your reach, build brand loyalty, and drive sales.

Accolade Wines has removed PoS marketing its Jam Shed brand as “ wine for drinking, not overthinking”, despite a complaint ...

While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

Origin Acoustics has announced the national expansion of its strategic partnership with Phoenix Marketing Group.

AI can revolutionize marketing, offering unparalleled insights, efficiency and personalization. However, these benefits come with significant ethical considerations.

Genumark leverages Constant Contact’s offerings for a successful holiday season, focusing on sustainable gifting, personalized client engagement, and innovative marketing strategies.

Are Media has revealed a range of new initiatives to expand its rapidly growing content commerce business further. Announced ...