A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Two University of Pittsburgh at Bradford’s branding projects captured awards in the international MarCom Awards program, ...

In addition to the clean beauty trend, there is a growing preference for 'free-from' claims, especially among those with ...

By working together with another brand to promote your products, you can extend your reach, build brand loyalty, and drive sales.

Influencer marketing to grow 14% by 2025, as brands increasingly prioritize social media partnerships over traditional ...

Influencer marketing is evolving beyond brand awareness and embracing affiliate models to drive tangible sales. This shift is crucial for sectors like banking and financial services, where measurable ...

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

AI can revolutionize marketing, offering unparalleled insights, efficiency and personalization. However, these benefits come with significant ethical considerations.

While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

Origin Acoustics has announced the national expansion of its strategic partnership with Phoenix Marketing Group.