A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

The Alcohol and Tobacco Tax and Trade Bureau (TTB) published an Industry Circular on the Use of Social Media in the ...

Finding ways to promote your garage door business on a tight budget can be tough. But, there are many affordable strategies ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

Traffic at the fast-casual chain fell 3.5% in the most recent quarter, but management is banking on a sales rebound from ...

Incorporating promotional products into your marketing strategy can significantly elevate your brand presence and customer ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Here’s a look at how multifamily marketers can stay relevant and resonate with the savvy, socially conscious generation.

Evan Spiegel, Snap co-founder and CEO, joins 'Money Movers' to discuss the company's quarterly earnings results, Spiegel's insights in to the advertising portion of Snap's business, and much more.