A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

In addition to the clean beauty trend, there is a growing preference for 'free-from' claims, especially among those with ...

The Alcohol and Tobacco Tax and Trade Bureau (TTB) published an Industry Circular on the Use of Social Media in the ...

The social media giant is spending billions on artificial intelligence and products for virtual and augmented reality.

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

However, Nikhil Lai, senior analyst at global consultancy Forrester, said Amazon’s advertising business, while slowing ...

The concept of surrogate advertising of banned or prohibited intoxicating products in India is not new and weighs amid the conflicting concepts of economic well ...

The Central Consumer Protection Authority (CCPA) on October 15 introduced guidelines that restricted the use of such terms in ...

While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

Vibe Studio: SMBs can now create CTV-ready, high-quality ads in less than 10 seconds (and at no extra cost) with Vibe Studio.