According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...
Building an effective small business brand strategy is essential to stand out and connect with their target audience - Learn how to do it here! Building an effective small business brand strategy is ...
The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.” ...
Recently the Lycoming County United Way announced a refreshed brand to reflect the organization’s reach and impact in communities. Residents of Lycoming, Sullivan and Tioga counties were impacted ...
To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.
Two-thirds of global shoppers saying price will dictate where they shop this holiday season. Here's how brands are responding to capture their share of sales online.