Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

Sportswear brand Columbia has picked Adam & Eve/DDB to take on its global creative account following a competitive pitch ...

In today’s fast-evolving medical marketing landscape, artificial intelligence (AI) is transforming how strategies are ...

Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing a new top marketing executive and creative agency, according to a press release. Matthew ...

Columbia Sportswear Company (Nasdaq: COLM, the “Company”), a global leader in designing, sourcing, marketing, and distributing outdoor apparel, footwe ...

Horse racing media and marketing professional Kelsey Riley has launched a business to offer branding and marketing services to the horse industry. Riley will offer services ranging from brand ...

Social Panga, part of LS Digital, has named Ketki Karandikar as Senior Creative Director for its Mumbai office. Ketki, with ...

Kimberly-Clark, which spends around $1bn worldwide, is reviewing all its global creative and accounts with the exception of ...

Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice ...

New agency and marketing head will work collaboratively to drive Columbia’s refreshed creative strategy Columbia Sportswear Company (Nasdaq: COLM, the “Company”), a global leader in ...

Karandikar joins the agency from Ogilvy Mumbai, where she was the Senior Creative Director, she brings over 15 years of ...