Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

To lead the creative direction forward, the Columbia brand appointed adam&eveDDB as its global agency of record following a ...

In today’s fast-evolving medical marketing landscape, artificial intelligence (AI) is transforming how strategies are ...

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice ...

Karandikar joins the agency from Ogilvy Mumbai, where she was the Senior Creative Director, she brings over 15 years of ...

Social Panga, part of LS Digital, has named Ketki Karandikar as Senior Creative Director for its Mumbai office. Ketki, with ...

Horse racing media and marketing professional Kelsey Riley has launched a business to offer branding and marketing services to the horse industry. Riley will offer services ranging from brand ...

Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

Are you a print subscriber? Activate your account. By Ewan Larkin - 17 min 16 sec ago By Geno Schellenberger - 47 min 16 sec ago By Brandon Doerrer - 1 hour 17 min ago By Jack Neff - 4 hours 17 min ...

With Hoopr Brand Solutions, the brand aims to bring together its platform, music library and its creator network to offer ...

Homegrown agency Créo has become the latest newcomer to Dubai’s performance marketing landscape. Co-founded by industry veterans Anisha Sagar, who takes the helm as CEO, Khaled Ahmed, and Jigar Sagar, ...

After studying what drives fans into women’s sports, Sid Lee’s Laura Randall reveals how some brands rely on a ...