Even the wee ones in your life as young as 18 months can learn STEM with these magnetic foam builders. Soft blocks connect ...

Toddlers are growing and developing at a rapid pace. They’re on the move, beginning to engage in pretend play and into everything, including your cabinets. The best toys for 18-month-olds keep ...

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

This study isn’t playing around. The holiday shopping season seems to come earlier every year. But just because the sales ...

Amazon Sale brings exciting toy deals for children, featuring a curated selection perfect for gifting. Enjoy great discounts ...

Amazon’s Prime Big Deal Days sale event has started, and we’ve found the 42 best toy deals early holiday shoppers can score ...

Unemployment has taught Thando Mahlangu (45) from eMbalenhle creative ways to survive. This resident of Ext 12 is now using scrap metal to create toys.

Does your home look like there was an explosion in a toy store? With the holidays coming, are you going to add to that chaos?

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

That “potty, bath, bed” routine is so important in a toddler’s life and can also be pretty pricey. That is, unless you’re ...

A HIT children’s TV show looks set to be revived 34 years after it first debuted on screens. The creators of the iconic ...

It’s no secret that kids love toys, but keeping up with the latest bestsellers and viral toy trends can get pricey.